The FID HACK suite
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Why FID HACK ?
FID HACK : photochallenges turn consumers into micro-influencers
FID HACK : Replicating and Socializing a loyalty card
FID HACK : Entertaining customers while they wait
FID HACK : a new way to use barcodes
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Used in a different way, the FID HACK technology can manage treasure hunt in shops and elsewhere.
1. Barcode or products scans deliver contents and/or clues after clues, creating a course.
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2. At the end of the hunt, when the last barcode is scanned, winners earn what you have defined.
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3. What matters here is the course, which is an opportunity to put products in customers' hands. Each scan can also release brand contents.
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4. Once earned, the reward and the contents released are mixed in a nice mashup, which consumers can share in order to show that they won.
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